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Collaboration between leading companies enables service providers to reclaim relevance in OTT value chain

Feb 15, 2012, Vancouver, Canada

AdvOSS, an emerging vendor of solutions that enable Communications Service Providers to Deliver, Manage and Charge for their Services today announced that it has become the latest company to join CONNEXUS, a disruptive ecosystem and architecture aimed at enabling service providers, content providers and advertisers to become part of a connected value chain to deliver high-quality monetized video to subscribers in a multi-screen mobile and fixed broadband. AdvOSS joins founding members Avvasi, BroadHop, CommProve and Spirent Communications in offering mobile and fixed broadband service providers a unique opportunity to enhance their service delivery architecture to dramatically increase relevance in the OTT value chain.

Service providers who want to monetize OTT video have an opportunity to create enormous value and therefore lucrative new revenue streams, however market fragmentation and lack of collaboration in the OTT value chain is preventing a pragmatic path to this opportunity. CONNEXUS is a disruptive architecture that enables a unique way of collaboration between vendors, service providers, content providers and advertisers to accomplish the shared goal of maximizing subscriber quality of experience, and delivering new video services and therefore new revenue streams for the entire ecosystem.

The CONNEXUS architecture focuses on three primary goals:

  • Promoting the notion that service providers need to monetize OTT video and deliver a high quality of experience in order to fund the infrastructure capacity that will meet subscriber demand
  • Leveraging existing standards and associations to define how OTT video is delivered and monetized, and facilitate interoperability within the ecosystem
  • Accelerating the availability of integrated best of breed solutions across the OTT video ecosystem.

"As technology progresses and customer's place more demand on their networks, mobile and fixed broadband services are coming under increased pressure to deliver, and CONNEXUS is a unique way for them to optimize all aspects of their business", said Syed Hashmi, CEO AdvOSS. "We are delighted to be working with such an impressive range of vendors, and look forward to adding value to CONNEXUS and helping service providers improve its offering for customers."

For further information, please visit CONNEXUS at




The growing gap between exponential bandwidth demand and shallow revenue growth is no secret. CONNEXUS aims to enable service providers to dramatically increase their relevance in the OTT value chain and the strategically partner with content aggregators and advertisers. CONNEXUS brings together vendors committed to an open architecture for OTT and multi-screen video service delivery. For more information, please visit



About AdvOSS:

Service Providers of today need more than individual products to realize their demanding objectives and innovative business models. To do this, they need cohesive and integrated solutions spanning all aspects of their business.

AdvOSS is a Canadian company and a vendor of technologically advanced solutions that enable any service provider to realize all their needs in aspects of service delivery, management and charging in a fully integrated way. Visit our website to discover more



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